Samir began his career as the Managing Director and CEO of a non-profit live arts theater in Westwood, The Improv Space. From there, he joined Google as an embedded event and experience coordinator where he developed an in-house Event + Activation slate for the YouTube Space Los Angeles. Working closely with brand and media partners, Samir worked on the production of a range of educational, music, and cultural experiences. During the pandemic Samir managed the pivot into successful virtual events and client services and, more recently, the transition back to in-person productions and activations.